Tesco, Nationally, have for the past two years been involved with Primary schools, Scout and Guide associations, in a push to try and teach our children to adopt an healthy lifestyle in a concerted effort to help to reduce the amount of Childhood obesity that exists in today’s society. To this end each store have employed a “Farm to Fork Guide” whose brief it has been to take children from local primary schools or brownie group on a guided tour to help children better understand the food we eat. They learn how and where it is grown, what is good for them, what is not and the nutritional value of different foods. In some cases they take a look behind the scenes at the store to see how food is stored in order to retain freshness until it can be sold without losing all of it’s nutritional value.
In Tesco’s store at Queensbury the Guy charged with this job is Community Champion David Lightfoot M.B.E. who only this week has hosted two of the tours, one for a group of Rainbow Brownies and one for the Reception Class of a local school. David says “We can offer up to 7 different trails according to the curriculum demands of the schools, the children’s age group or the needs of the Brownie or Cub packs. They range from, for the younger children, a trail to look at the different colours of the fresh fruit and veg they eat up to a trail where the older children can look at the food that athletes eat explaining that different sports require different foods to give the athletes either energy in a quick short burst say for a sprinter or for a long distance runner who needs food to give him a slow release of energy to help them over a longer time”. Up to present Tesco, nationally, have had well over one million children around their stores. In some cases visits to suppliers have also been arranged.
The groups usually finish their tour with a sampling session of differing foods from the store based around the tour they have been on. this is very popular especially amongst the younger children.
The pictures show some of the children from Denholme Primary school looking at the different fresh fruit and Vegetables on offer. They later did a mini shop which they self scanned themselves through the quick tills. They took their purchases back to school where they helped to make fruit smoothies. They all seemed to enjoy themselves.